Did you know that people spend more time on their phones than on any other activity they do throughout the day? The real estate market has also started using the internet and social media as means of reaching more people and acquiring potential clients. In a market so integrated with the internet, David Cinelli believes that creating a strong social media presence has become essential for growth.
He gives credit to his social media presence for all the success he has been able to achieve. He inculcated new technologies in his marketing methods to showcase homes to potential clients. He uses attractive pictures, videos and 360 virtual tours to lure in people looking for a house that is perfect for them. The first thing people do before choosing a realtor is checking their online presence and following to get an idea about the level of marketing to expect from them. Studies have proved that almost 95% of home buyers search for their new homes online and about 50% end up buying a house they found online.
However, posting quality content related to the properties on sale is not enough because no matter how big your following is, not all your followers will actually see these posts. The algorithms of social media are unique for every platform which means a post that has high engagement with followers will do better than the rest. David’s marketing plan includes advertisements on Facebook and Instagram with targeted demographics to push his clients’ properties in front of people who are truly interested. He identifies the target audience for a particular kind of home and then narrows down his followers to the people who fit in that criteria for better results.
Other than having a distinct social media profile, David has also started co-hosting an exciting real estate show for HGTV Canada called Hot Market. It is a show that follows 5 top real estate agents, one of whom is David himself, as they navigate Canada’s competitive housing market. Ever since he started starring in this show, he was able to receive even more recognition than before.
Today’s increasingly digital world has changed the way homes are sold and David Cinelli makes sure to stay updated with the latest market trends so he doesn’t miss out on any important information that could have an impact on his business.